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We all want to be loved with complete devotion and sincerity, but we also know how difficult it is to do. In the face of all of our half-hearted love, this passage says: “Let love be sincere;” literally, without hypocrisy. In view of God’s absolute, proven sincerity of love in the gospel, we’re called to pour that love out to others with complete sincerity of heart. It can be costly and painful, but God pours his love into us, and so he is transforming us into a people who love each other with utter devotion and sincerity.